1. Acquired direct customers globally, focusing on Fintech, Crypto, and Web3 customers with PCI, SOC2 and DSS compliance needs. 2. Penetrated the US/Canada market, achieving a + 300% revenue increase in two years using direct GTM strategies, CRM (HubSpot) automations, sales enablement and partnership marketing. 3. Successfully transitioned the marketing department into a more agile and data-driven unit by integrating LLMs and AI-powered tools, resulting in enhanced personalization of campaigns, automation of routine tasks, and deeper insights into customer behavior. 4. Increased completed demos and free trials globally by 220% while reducing cost per CTA by 15% using marketing automations. 5. Achieved the number one positioning in peer review sites, dominating the G2 grid with a high CSAT among existing customers. 6. Led, recruited, and built a marketing team of 10. 7. Collaborated with product, sales, and pre-sales teams to create a comprehensive conversion funnel and digital strategy for our SaaS solutions with a focus on the US, Canada, United Kingdom and Western Europe.

1. Created a commercial lead generation funnel using online advertising integrating with HubSpot and Asyad.om, averaging 152 sales qualified leads monthly. 2. Launched the new Asyad website, migrating 5 entities, with a 320% increase in website monthly traffic, 6 languages introduced to Asyad.om, diversifying traffic from 85% local to 65% global. 3. Lead a 520% increase in social media followers (2019-2021). 4. Creation of advanced tracking and data visualisation, using databox, Google Analytics, and other tools.

1. Led a team of 10 with a budget of 3.3 million USD to enhance marketing performance and retention, growing daily transactions by 330% and retention by 15%. 2. Launched successful campaigns, strategic branding tie-ups with Spider-Man and strategic campaigns with Travel Audience, Sojern, and Criteo. 3. Led CRM communication and retention marketing for 1.5 million customers, utilizing multiple platforms including Bloom reach CDP and Tableau to create new revenue streams. 4. Led to an increase of transactions from email and message marketing by 35%, from abandoned cart, omni-channel messaging campaigns, and ancillary upsell activities.

1. Led the hotel's digital marketing and content strategy, from strategic planning to execution in multiple platforms including CRM, social media, search, and display. 2. Increased the hotel's bookings by 20% by positioning the hotel as the #1 on TripAdvisor. 3. Led a growth of the hotels banqueting and events bookings by 25% through social media, gorilla marketing, and work on SFDC.

1. Created new digital products and services, such as the Aramex Express digital kiosk, which maximized Aramex's Express revenues at a minimum capital and operational costs. 2. Launched the first SaaS platform for e-commerce companies in the Middle East, using APIs and fulfillment services. 3. Managed the content of the company's media and tools, online resources such as aramex.com, aramex.org, aramex.net, and The Navigator, an electronicnewsletter and created synergies with social media such as Twitter, Facebook, and internal blogs.