RECENT
PROJECTS
Projects
Some recent key projects
Safetica
Fintech Campaign
Identified that fintech, crypto and Web 3.0 companies that were seeking DLP and other compliance solutions due to SOC, MiCa and other global compliance regimes
Innovation
Launched campaigns with Google Search, programmatic advertising with Bitmedia and DOT, and Twitter campaigns for acquisitions based on third party intent
Utilized bots on Twitter and Telegram to generate affiliate traffic, connected with an affiliate platform
Safetica Results
Landing page had 15% conversion to customer demos, 4% conversion to SQL, 3% conversion to opportunities, and 8 closed deals with ARR of 96K USD. With spend of 30K USD, ROI achieved was 3.2
Kiwi.com Global Bidding
Identified an airline that had massive volume but which similarweb and SEMRush identified as having weak search spend, not defending their brand or route search
Create an SEO optimised landing page and identified airline key routes, origin and destination
Launched competitive ads in Central and Western Europe on Search, Meta, and Sojern progammatic ads
With a spend of 120K USD, the campaign had a CPA of 45 USD (against average of 75 USD), and generated a profit of 430K USD, with ROI of 3.5
Asyad Global Hackathon
A regional campaign to attract data scientists to participate in a hackathon for logistics
Used Meta, Linkedin, and Twitter to target right demographics (data science students) and 2-4 years professionals. Used Twitter content and topic targeting to focus on key data science trending topics
Results
Cost per lead at 3.5 USD, for a total of 820 registrants. and 120 participants from marketing campaigns at a budget of 2870 USD